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How to Astroturf Like a Pro: A Field Guide to Social Media Manipulation

Welcome, future disruptors of democracy! Do you have a failing business, a shaky legal case, or maybe just a gnawing sense that people don’t actually like you? Don’t worry, with a credit card and a Facebook Ads account , you too can manufacture the illusion of being wildly important.



Step 1. Throw Money at the Algorithm

Organic reach is for suckers. Just load a few hundred bucks into the Meta machine, aim your ad at 10,000–50,000 random people who have never heard of you, and voilà: your grievances are now content.

Step 2. Pick a Villain, Any Villain

Nothing stirs engagement like a boogeyman. Judges, Attorneys General, governer, city planners, nosy neighbors, all fair game. Frame their boring administrative actions as part of a vast conspiracy against you. Remember: you’re not just running a business, you’re fighting tyranny.

Step 3. Always Make It Personal

Never say, “We didn’t get the permit.” Say, “They’re trying to silence us.” Toss in words like “criminalize,” “persecution,” or “war zone.” Bonus points for dragging in someone’s employer or children for emotional leverage. Or just say something downright defamatory.

Step 4. Manufacture FOMO Outrage

Your ads don’t need to be coherent, they need to be shareable. Screenshot some legal paperwork, circle it in red like it’s a Da Vinci Code clue. People will click.

Step 5. Rinse, Repeat, Forget Reality

Sure, locals might be shaking their heads, but that doesn’t matter. You’re not selling beer anymore; you’re selling a narrative. Reality is optional when you can target fresh strangers who have no idea what’s going on.

Bonus Step: Curate Your Echo Chamber

Every orchestra needs a conductor, and every comment section needs a censor. Delete dissent faster than you pour a pint, then block anyone who dares question the gospel. What used to be a messy conversation is now a pristine hall of mirrors where the only voice left is your own. With the critics gone, the gullible mistake your echo chamber for consensus.

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So the next time you see a sponsored post about how a taproom is the last line of defense against tyranny, remember: it probably cost less than a round of drinks to beam that story into your feed. $


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